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Google has become one of the World’s newest “Superpower.” No they don’t have weapons of mass destruction. No they aren’t a communist country, but they are only the world’s most popular search engine. While Google keeps creating new and innovative ideas and web projects, the rest of us are just sitting here wondering how to get a job there. Google has pioneered the way the Internet is searched and well, to tell you the truth, they are pioneering the way to run a business too.
Fortune Magazine has just named Google “The Best Company to Work For,” and why not? Google takes care of their employees by living by the saying, “Give the employee everything they need at work and they never need to leave work.” Google supplies employees with FREE on site/in house dentists, daycares, doctors, eye doctors, restaurants, gyms, transportation, the list goes on and on. So what that they have an endless amount of money, that is beside the point.
Google doesn’t just give back to the employees, but they also give back to the community. What Google has just recently done for the City of Mountain View, California is make the whole city a WiFi hot spot. That’s right, they are providing wireless Internet to all of Mountain View. Now, I am sure Google is getting something out of this, like a whole mess load of user tendencies and stats, but that is still pretty cool. Do you think that this practice will be supplied in other communities too? Sure, the initial setup is expensive to buy, hook up access points all around town, and security, but think of small communities. What would give a small community more publicity than citywide Wifi? If finances are tight, you could always charge residents a small fee every month to cover expenses. Not a moneymaking project within itself, but it would be something to generate new residents. I should be mayor.
I have been getting quite a few people asking about RSS feeds and what’s so great. For those of you who have no idea what an RSS feed is, you’re not alone. Let me try and explain this as easy as possible.
What is RSS?
RSS has numerous different definitions but my favorite is Really Simple Syndication. We all know what Syndication is right? Well, an RSS feed syndicates information that is updated frequently, that is why many news sites use them. News is information that changes all the time.
How does it work?
In order for you as a user to use an RSS feed, you need to have what the industry calls an “aggregator.” All an aggregator is, is an RSS reader. Now, most new browsers have a built in reader. You can tell by clicking on an RSS icon . New browsers will display the feed instead of the code, which is what old browsers will display.
Anyone with an account with Yahoo, Google, MSN, AOL, etc. also has access to a reader. Many time with such sites, you can customize the look of your account page, once logged in, to whatever you want. If you have problems finding a reader within your account, more often then not if you type in “feed reader” on the site search you can find a suitable one. Once you have a reader you can “Subscribe” to a feed using that reader. Once you subscribe to a feed, every time that feed is updated with new information, so too will your feed reader.
So what is the big deal?
Well, the big deal is that this is a fast and efficient way to streamline information. You can subscribe to multiple feeds on multiple different site and manage the content from one central location.
Last example, I promise. My homepage is Google. Every time I get on the internet, Google is the first page I see. I login to my account and I see an ESPN Baseball feed, a news feed, web tech feeds, and a couple of feeds that I manage. Therefore, I don’t have to go ESPN to check the scores. I don’t have to go to CNN to check the news and I don’t have to run out and make sure the the feeds that I manage are working properly. I have them all on one page.
Check this out. You won’t be sorry. Not only does Scotland have it’s own feed for current events but they are also pulling information from a local news station to get all the local info. Smart, oh yeah, I may have had something to do with it too.